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Different: Escaping the Competitive Herd Youngme Moon
Publisher: Crown Business

Nov 7, 2011 - 哈佛最受歡迎的行銷課(Different：Escaping the Competitive Herd). Described as a business book for people who don't read business books, Different offers a unique combination of wit, insight, and compelling storytelling. Jul 21, 2010 - Different: Escaping the Competitive Herd by Youngme Moon has turned out one of the best-written business books I've read in a long time. Feb 18, 2013 - Youngme Moon describes these phenomena well in her wonderful book “Different: Escaping the Competitive Herd.” What she describes has broad application beyond the marketing community she uses as her examples. Feb 21, 2014 - Harvard Business School Professor Moon provides us with an interesting take on the direction of corporate competition in her book, Different. Dec 30, 2012 - Different: Escaping the Competitive Herd by Youngme Moon. Her big idea: Companies compete by imitating each another. Aug 20, 2010 - The inside pages! Nov 6, 2013 - Different: Escaping the Competitive Herd by Youngme Moon download book. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan, Dharmesh Shah, David Meerman Scott. Sep 16, 2011 - to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business ReviewYoungme Moon is the Donald K. David Professor at Harvard Business School. With competing to be the best (which leads to competitive convergence) and not really that concerned with what Harvard Business professor Youngme Moon calls in her book Different “escaping the competitive herd”.